12 Months to $1 Million

About the Author

Ryan Daniel Moran is an entrepreneur, investor, and the founder of Capitalism.com, a platform dedicated to helping people build successful businesses. Moran has built a reputation for being a savvy business strategist with a clear focus on helping entrepreneurs achieve financial freedom through the creation and growth of million-dollar businesses. He has helped over 100 entrepreneurs build seven-figure businesses using the methods he outlines in his book "12 Months to $1 Million." His journey into entrepreneurship began with the creation of Sheer Strength Labs, a supplements company that quickly grew to seven figures, establishing Moran’s credibility as an expert in the field. Beyond his entrepreneurial ventures, Moran is also a sought-after speaker and podcaster, where he shares his insights on business, wealth-building, and the importance of maintaining a growth mindset.

Moran’s approach to business is rooted in simplicity and practicality. He believes that the path to financial success does not have to be complicated or require significant upfront capital. Instead, it requires clarity of purpose, a deep understanding of your target audience, and the disciplined execution of proven strategies. Moran’s philosophy is that anyone, regardless of their background or previous experience, can build a million-dollar business within a year if they are willing to focus on the right things and take consistent action.

Moran’s work at Capitalism.com has made him a leading voice in the entrepreneurial community, where he advocates for the power of capitalism to create positive change in the world. He encourages entrepreneurs to build businesses that not only generate wealth but also contribute to society by creating value for customers and providing opportunities for others. Through his various platforms, Moran continues to inspire and equip the next generation of entrepreneurs to take control of their financial futures and achieve their dreams.

Main Idea

"12 Months to $1 Million" offers a comprehensive roadmap for aspiring entrepreneurs who want to build a million-dollar business within a single year. Moran’s method is straightforward and actionable: sell three to five products that each generate 25 to 30 sales per day at a price point of around $30. This formula, according to Moran, is the key to reaching seven figures in revenue within 12 months. The book emphasizes the importance of identifying a specific audience, creating products that meet their needs, and building a brand that resonates with that audience.

At the core of Moran’s strategy is the belief that building a successful business does not require complex strategies or large amounts of capital. Instead, it requires focus, consistency, and a deep understanding of your market. By following Moran’s step-by-step approach, entrepreneurs can avoid common pitfalls, build a loyal customer base, and scale their businesses quickly. The book also covers important topics such as product development, launching effectively, maintaining sales momentum, and deciding whether to scale or sell the business once it reaches the million-dollar mark.

Moran’s philosophy is grounded in the idea that entrepreneurship is a path to financial freedom and personal fulfillment. He encourages readers to take control of their lives by creating businesses that align with their passions and goals. Through practical advice, real-world examples, and motivational insights, "12 Months to $1 Million" provides a clear and achievable path for anyone looking to build a successful business in a short period of time.

Table of Contents

1. Introduction: The Million-Dollar Business Formula
2. Step 1: Develop Your First Product
3. Step 2: Launch Your Product
4. Step 3: Grow Your Sales
5. Step 4: Launch the Rest of Your Product Line
6. Step 5: Decide Whether to Scale or Sell Your Business

Introduction: The Million-Dollar Business Formula

In the introduction, Moran outlines the key formula for building a million-dollar business: sell three to five products, each generating 25 to 30 sales per day at around $30 each. This simple yet powerful formula is the foundation of Moran’s entire approach to entrepreneurship. He emphasizes that the key to success is not in launching a wide range of products or trying to serve everyone, but in focusing on a specific audience and creating a brand that resonates with that audience.

Moran argues that by narrowing your focus and targeting a specific niche, you can create products that truly meet the needs of your customers. This focus allows you to build a loyal customer base, which is essential for generating consistent sales and achieving long-term success. Moran also highlights the importance of building a brand that customers can trust, as this will lead to repeat purchases and positive word-of-mouth, both of which are critical for scaling a business to seven figures.

"All you need to do to reach that seven-figure mark is to sell three to five products tailored to a specific audience." - Ryan Daniel Moran

The introduction sets the stage for the rest of the book by providing readers with a clear and actionable plan for building a successful business. Moran emphasizes that while the journey to a million-dollar business may be challenging, it is achievable for anyone who is willing to put in the work and stay focused on the right priorities. The rest of the book is dedicated to breaking down this formula into specific, actionable steps that entrepreneurs can follow to achieve their goals.